Email Campaign Relevance & 5 Steps to Getting Started
Email marketing campaigns were once a cornerstone in any good ecommerce marketing strategy, but with the advent of Facebook, Twitter, Groupon, and others, where does email marketing land? Is it...
View ArticleThe PageRank Fixation: Critical or Crazy
PageRank has become the go-to statistic for many webmasters, growing rapidly into the most readily mentioned metric for gauging a site’s performance. Since it’s inception, PageRank spurned a fury...
View Article4 Compelling Content Marketing Tips
Content Marketing is an important inclusion for any good ecommerce brand stragety. Content marketing can be defined as freely developing and sharing informative content in order to convert prospects...
View ArticlePanda is Loose Again
Repeat, the Panda is loose again! CEO's, call the zookeeper. SEO’s, get ready to produce a hundred partial explanations to disgruntled clients. Webmasters, go home, sit down and stock up on Kleenex....
View Article7 Reasons to Market with Facebook
Today, I want to provide you with 7 reasons to utilize Facebook advertising to advance your ecommerce business. Obtaining a Google PageRank of 10 and a first-page, first-place appearance in the...
View Article6 Ways to Climb Higher in Google Places
When targeting your local market, one of the most beneficial and inexpensive moves an online retailer can make is to set up a Google Places profile. Google Places inclusion can significantly...
View Article7 Steps to Leveraging Landing Pages
Landing pages are interior splash pages on an ecommerce store that users “land” on when conducting a search. They are also one of the single most important factors in increasing conversions on an...
View ArticleChoosing Keywords for Strong PPC Campaign
Keywords are no longer used by Google in the indexing, but that doesn't mean they're obsolete. Being able to select the right keywords is still crucial in one very important area of ecommerce: CPC....
View ArticleDoes Google Analytics Diminish PageRank?
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Site visitors and robots alike, it seems, prefer a fast-loading page. Last year, Google acknowledged that they do evaluate...
View ArticleGoogle Now Indexes Tweeting
Yes, it’s true, Google now indexes tweets in its regular search results. In the past, Google would index some tweets after some time once they organized by subject, shared repeatedly, and liked. Now,...
View ArticleUsing Facebook for Business
Facebook is highly effective as a social media site at delivering traffic to ecommerce sites. Yes, Google still accounts for the largest bulk of generated traffic, accounting for up to 80 percent of...
View Article5 Ways to Market with Social Media
I have written several pieces around social media, its rising influence, and the importance of developing a social strategy for ecommerce companies, as well as local businesses. However, signing up...
View ArticleWriting Quality Ecommerce Content
A lot of sites were hit last week by the unrolling of Google’s self-dubbed Panda update in English speaking countries. Some ecommerce companies say as much as a 50% drop in traffic due to severe...
View ArticleGoogle Fights Content Farming with Algorithm Changes
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Google scores sites, in part, based on the content on your site – a value metric that has been repeatedly violated. Since...
View ArticleLong Tail Keywords: The Key to Successful Cost Per Click
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View Article6 Ways to Get Started Content Marketing
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View ArticleHow to Promote Your Brand in Google
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 To e-tailers, brand building is serious business that may have cost you thousands of dollars in marketing already. Why,...
View ArticleHow Are Twitter Pages Ranked? What Google Thinks of Twitter
The title sounds like an adolescent conversation at the online lunchtable of the popular web crowd, but it's a legitimate question. Twitter is, of course, the wildly popular social networking and...
View ArticleGeolocation Targeting vs. Cloaking: Is There A Difference to Google?
Cloaking is a search engine optimization technique in which the content presented to search engines is different that the content presented to the user's browser. As it's namesake implies, it...
View ArticleUnderstanding NoFollow Links: A Valuable Webmaster's Tool
For those imbedded in the battle to gain and maintain an ample link structure, many have witnessed or used no-follow links; that is, links used by webmasters to indicate which links they don't want...
View ArticleLinks and the User Experience
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 The web is changing and so is Google, having recently amended some of the dated policies they previously communicated...
View ArticleStarting a Successful Business: 4 Points to Consider
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 The ecommerce sector grew by 9 percent in 2010, reaching 227.6 billion last year – that’s a dramatic rise in sales despite a...
View ArticleStrategies for Facebook Success
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 The cats out of the bag that Facebook is good for business, and many merchants are wasting no time establishing a page to...
View ArticleThe Modern Web
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View Article10 Steps to Increasing Sales On Your Site
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Your website is your online presence, your first cyber impression if you will, and there are a lot of aspects that effect...
View Article10 Tips for Building Links
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 A high quality link structure is the envy of every online entrepreneur, and rightly so, given the weight search engines place...
View ArticleAlt Tags
Alt Tags are a useful inclusion on your web pages which you may have encountered amidst other optimization banter. So, in keeping with our analysis of the value of various recognized SEO tasks, let's...
View ArticleTitle Tag Construction
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View ArticleGoogle Report Card, Anybody?
Yes, it’s nice to be out of school and no longer subjected to teachers, and parents, watchful criticism. However, when it comes to optimizing your website, sometimes it would be nice to know where...
View ArticleSEO for 2011: What Really Matters
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View ArticleMeta Tags for 2011
Meta tags play a role in optimizing your website and pages and identifying your sites purpose and goal to search engines. The term meta comes from the larger term ”metadata”, which means data about...
View ArticleLeveraing Articles with Social Media
We know that when syndicating articles rules must be followed to adhere to Mr. Cutts (i.e. Google's) provisions (see Syndication, Submission and Duplicate Content post), but how else can those...
View ArticleSyndication, Submission, and Duplicate Content
Syndication, Submission, and Duplicate Content Ok, we know blogging is downright beneficial and can help draw visitors to your ecommerce site, but is there more you could do with that content? Can...
View ArticleEffective Social Media Tactics
This just in: social media is here to stay. Just in case you had any lingering doubts about getting involved in social media, let me put them to rest. Social media marketing is a highly effective...
View ArticleThe Upside to Dropping - A Look At Drop Shipping
Selling online has never been easier with numerous companies offering complete, affordable ecommerce packages; however, selling, at its core requires one thing: having a product. If you’re a local...
View ArticleRescuing Lost Shopping Carts
Ecommerce entrepreneurs know all too well the woes of abandoned shopping carts and the lost revenue they represent. Perhaps it’s knowing that customers had an interest in purchasing the products that...
View ArticleAWDAuto - A Deal for Dealers
American Web Design is at it again – creating superior software that provides intuitive solutions to meet industry needs. This time we’ve turned our attention to the auto industry and developed a...
View ArticleSocial Media Fan Frenzy
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View ArticleSSL Certificates – What They Are and Where to Get Them
Your new business site is hosted in a PCI compliant environment, you’ve just signed up with a reliable merchant provider, and you have a secure shopping cart – surely there’s nothing else you need,...
View ArticlePCI Compliance – Necessary or Just Another Acronym?
If you’re a e-business owner, you may have heard the term PCI compliance, yet if someone asked you what exactly PCI compliance is and why it matters, you may find yourself tongue-tied. For online...
View ArticleHoning A Winning Homepage
The beauty of ecommerce is that you can sell to anybody out there – regardless of location – that might have a hankering for your product. The downside is that there’s a lot of competition with...
View ArticleClear Navigation - A Web Design Essential
There are many factors that will ultimately influence how successful your company is online and one of them is the quality - or user-friendly usability - of your sites’ navigation. We understand the...
View ArticleCreating an XML SItemap
Making an XML Sitemap For online entrepreneurs who have either invested the time or effort to develop a quality website, the next logical step to is to see that your site gets indexed by the spyders....
View ArticleGo Viral with Video Power
Go Viral With Video Power If you haven’t seen the recent Old Spice ads sweeping YouTube, or tuned into the Doritos ad contest winners during the Super Bowl last year, then you’re missing out on more...
View ArticleAWD Company Campout A Success
AWD Company Campout A Success Sure there were some thundershowers, a little lightning, and a couple fallen trees – but in the end, man prevailed – once again asserting himself into the woods with an...
View ArticleCritical Keyword Selection Drives Success
Critical Keyword Selection Drives Success Ecommerce business continues to grow as a percentage in the retail market shares, however, competition, as ever, is stiff and earning traffic to your site can...
View ArticleBuilding a Better Ecommerce Store
Building a successful online store can be tricky, even downright difficult in today's competitive e-market. However, as with any business, there are numerous areas where you can invest time and money...
View ArticleWhat's Up With AWDCommerce
So here's the deal with the AWDCommerce name, in case anybody was wondering. First we picked up the acronym "AWD" from our parent company, American Web Design, and then we tacked on "commerce", since...
View ArticleVideo Messaging Makes An Impression
What's New AWDCommere can help your business make a visible impact with your customers with professional video messaging development! If you've ever wanted to talk to your customers about your...
View ArticleAWDCommerce Offers Professional SEO Services
AWDCommerce Offers Professional SEO Services In keeping with our mission to build successfull online businesses by providing affordable tools that make it easy for companies to grow, AWDCommerce now...
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